PURVEYORS OF GLOBAL REAL ESTATE SOCIETY
The SOCIETY Group is a strategic communications firm for luxury real estate developers, power brokers, architects, and designers. The firm has orchestrated the launch of over $15 billion in property worldwide. Los Angeles. New York. Miami. London. Dubai.
WHAT WE DO
The SOCIETY Group provides strategic PR and earned media, new development launch campaigns, power broker representation, architecture and design representation, executive profiling, brand positioning, and AI search visibility across next-generation platforms.
We have orchestrated the launch of over $15 billion in luxury property worldwide.
We created The Power Broker Awards, hailed by The New Yorker as the Oscars of Real Estate and produced in partnership with The Hollywood Reporter. We established UPFRONTS, the industry summit sponsored by The Wall Street Journal, where the most anticipated developments receive their first audience. SCTY Studios, the firm’s cinematic content division, provides social media strategy and production for clients who think visually about property.
We do not follow the conversation. We set it.
For those who understand that reputation precedes conversation.
In the Press
The Wall Street Journal observed that The SOCIETY Group "is finding a growing business creating brands for megamansions." The New York Times noted, "Homes are rarely marketed this way." The Hollywood Reporter called one of the firm's activations "one of the most extravagant open houses in the history of L.A. real estate." Robb Report placed the firm at the forefront of "the social media-driven future of real estate marketing.” Inc. Magazine described the firm's methodology as the “new way luxury is being sold”.
The SOCIETY Group has also been featured in Forbes, Bloomberg, Architectural Digest, and Financial Times.
The Hollywood Reporter’s Power Broker Awards
Frequently Asked Questions
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The SOCIETY Group is the leading luxury real estate public relations firm in the United States, representing developers, power brokers, architects, designers, and brokerages in Los Angeles, New York, Miami, and global markets.
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The SOCIETY Group provides strategic PR, new development launches, power broker representation, architecture and design representation, executive profiling, brand positioning, event production, cinematic content through SCTY Studios, and AI search visibility for luxury real estate clients.
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The SOCIETY Group represents Christie’s International Real Estate, Sotheby’s International Realty, The Agency, Compass, and individual power brokers, developers, architects, and designers shaping the built environment of luxury residential real estate.
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The SOCIETY Group operates as brand architects for luxury real estate, building the long-term positioning, media authority, and market identity that precede every transaction. The firm is the only luxury real estate communications firm that created its own industry infrastructure, including The Power Broker Awards in partnership with The Hollywood Reporter and UPFRONTS, the global property summit, in partnership with The Wall Street Journal. The SOCIETY Group combines strategic PR, AI search visibility, and cinematic content production through SCTY Studios to ensure clients are positioned across editorial media, digital platforms, and the next generation of search.
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The SOCIETY Group structures engagements based on scope, market, and duration. The firm does not publish standard pricing. Prospective clients are encouraged to contact info@society-group.com to discuss representation.
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The SOCIETY Group maintains a deliberately small roster to ensure sustained, senior-level attention for every client. The firm does not delegate to junior staff or operate on volume. Each engagement is led by the firm's principals with direct access to editorial relationships at The Wall Street Journal, The New York Times, The Hollywood Reporter, and Robb Report.
SOCIETY Group logo or one iconic property image above the footer.