PRESS COVERAGE
The SOCIETY Group operates at the intersection of real estate, capital, and influence. The firm advises power brokers, developers, and design-led residential estates on media visibility, market perception, and long-term reputational value. Its work appears consistently in national business, real estate, and cultural publications that shape how the luxury housing market is understood.
Below is a curated record of selected press featuring The SOCIETY Group and its clients.
THE NEW YORK TIMES
DATE
POWER BROKERS
National coverage framing the U.S. housing market as bifurcated, with mainstream sales slowing amid higher rates while transactions above $10 million continue to outperform. The article situates sustained demand at the top of the market against constrained inventory and broader economic headwinds, reinforcing the resilience of ultra-luxury residential real estate.
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December 27th, 2025
At the edges of the AI data center boom, rural America is up against Silicon Valley billions
National editorial positioning the rapid build-out of AI data centers in rural Arizona as a defining moment in the U.S. infrastructure landscape. The piece details the rezoning approval for a 2,000-acre site at Hassayampa Ranch, west of Phoenix, acquired in 2025 by developer Anita Verma-Lallian with backing from high-profile tech investors including Chamath Palihapitiya, and envisioned as a multibillion-dollar hub for hyperscale AI compute facilities. The story situates the project within the broader shift where once-quiet agricultural and ranch lands are being transformed into megasite campuses powered by 1.5 gigawatts of energy capacity, underscoring both the scale of capital flowing into AI infrastructure and the tensions this growth has ignited among local residents, regulators, and utilities.
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THE WALL STREET JOURNAL
January 28, 2026
The Housing Market Is Slumping—But Sales Over $10 Million Are Rising
National coverage framing the U.S. housing market as bifurcated, with sustained strength at the ultra-luxury tier.