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about

Our Story

The SOCIETY Group is a leading luxury real estate public relations firm specializing exclusively in the representation of power brokers, high-profile developers, and architecturally significant properties in Los Angeles, New York, and key global markets. The firm is recognized for shaping the public narratives of top-producing agents, brokerage leaders, and developers whose transactions influence markets rather than merely follow them. Through strategic media positioning, reputation management, and cultural storytelling, The Society Group secures authoritative coverage in outlets including The Wall Street Journal, The New York Times, Bloomberg, Financial Times, Variety, and The Hollywood Reporter. Beyond client campaigns, the firm is a cultural convenor and creator: it produces The Power Broker Awards in partnership with The Hollywood Reporter across New York, Los Angeles, and Miami, and convenes industry leaders through its UPFRONTS sponsored by The Wall Street Journal summit series—often regarded as the Davos of real estate—cementing its position not only as a publicist, but as a defining force within the luxury real estate ecosystem.

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Who We Are

We work with clients operating at the highest level of the real estate market: luxury residential and mixed-use developers, ground-up and repositioned new developments, power brokers and top-producing agent teams, global and regional brokerages, and architecturally significant projects that merit serious attention.

WHAT WE DO

The Society Group is a luxury real estate public relations firm specializing in power brokers and developers whose work shapes markets. Our approach to luxury real estate PR for power brokers is rooted in strategic narrative, cultural relevance, and long-term authority.

Who We Serve

We market properties the way studios market films, distinct narratives, cinematic trailers, immersive events designed to make buyers feel something before they see anything. Every property launch unfolds in three phases: off-market strategy, on-market strategy, and event strategy. The story arrives before the sales gallery.

Our Position

We sit at the intersection of luxury real estate, strategic communications, media authority, and AI-era reputation management. We are not a lifestyle firm that occasionally touches real estate. Real estate is the discipline. Precision is the practice.

Select Clients

Atlas Suites

Echo Center

Northgrid Park

Brightline House

  • Collaborating with filmmakers to create authentic and compelling styles and enhance storytelling on screen.

  • Curating and coordinating fashion looks that align with the publication’s theme.

  • Partnering with advertising teams to create looks that align with the brand's message and appeal to the target audience.