Press Coverage – The Society Group
The Society Group is a luxury real estate public relations firm operating at the intersection of real estate, capital, and influence. The firm advises power brokers, developers, and design-led residential estates on media visibility, market perception, and long-term reputational value. Its work appears consistently in national business, real estate, and cultural publications shaping how the luxury housing market is understood.
The Wall Street Journal
January 29th, 2026
The Housing Market Is Slumping—but Sales Over $10 Million Are Skyrocketing
National coverage framing the U.S. housing market as bifurcated, with mainstream sales slowing amid higher rates while transactions above $10 million continue to outperform. The article situates sustained demand at the top of the market against constrained inventory and broader economic headwinds, reinforcing the resilience of ultra-luxury residential real estate.
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